Abstract:theconsumerpsychologyisthecommonpsychologytheoreticalguidanceformarketingandsellinggoodspracticeofappliedscienceisdiscussed,theconsumerpsychologyactivitycharacteristicsandregularityofscience.Objectiveinordertobetterinmodernmarketeconomyconditionsbyconsumerpsychologyrevealstheconsumerpsychologyactivitycharacteristicsandregularityofthemarketingstrategyformulationscience,
Abstract:ConsumerpsychologyisthetheoreticalguidanceofGeneralPsychology,marketingandmerchandisingpracticesofanapplicationoftheorysubjects,basedoncharacteristicsofconsumerpsychologyandthelawofscientificactivities.Purposeistobetterconditionsinthemodernmarketeconomyrevealedbytheuseofconsumerpsychology,consumercharacteristicsandpatternsofmentalactivitytomakescientificmarketingstrategytopromoteproductsales,fortheproductionofenterprisesandbusinessestocreatemoreprofits.
Inthispaper,socialpsychology,psychologypointofviewofpeopleinsociallife,choiceofclothing,wearingapsychologicalandbehavioralcharacteristics.Discussestheneedsandmotivationsofclothing,clothingattitudeandperception,thesymbolicsignificanceofclothing,clothingpopularpsychologicalmechanisms,communicationprocessesandinfluencingfactors,clothingandsocialrolesandculturalrelationsandconsumerapparelpurchasedecision-makingprocessandpsychologicalneeds,clothingpsychologyresearchmethods.Throughthesestudiesanddiscussesthemodernclothingofabetterunderstandingofconsumerpsychology.