【求英文翻译,急,高手来,谢谢,不要软件翻译.我们知道,家电行业是中国市场化最早、市场化程度最高的行业之一.因此,家电行业也是现国内竞争最为激烈的行业之一.在新的竞争机制下,旧的家】
求英文翻译,急,高手来,谢谢,不要软件翻译.
我们知道,家电行业是中国市场化最早、市场化程度最高的行业之一.因此,家电行业也是现国内竞争最为激烈的行业之一.在新的竞争机制下,旧的家电营销渠道在慢慢改变,其市场营销从粗放型向集约型转变,企业需要通过更完善的渠道获取竞争优势.我国家电企业现在面临的最大问题就是分销渠道的建设和创新.本文通过对家电行业渠道模式及管理策略的探索,得出家电企业的选择和创新是在特定的市场环境下与中间商之间相互协调的结果.本文认为企业面临渠道选择困惑时,可通过对市场、生产企业、中间商三个方面中多因素进行分析,从而得出适合自己的渠道模式.
Asweknown,theelectricalappliancesprofessionistheChinesemarketabilitymostearly,oneofmarketabilitydegreehighestprofessions.Therefore,theelectricalappliancesprofessionisalsopresentlyoneofdomesticcompetitionmostintenseprofessions.Underthenewcompetitivesystem,theoldelectricalappliancesmarketingchannelischangingslowly,itsmarketmarketingtransformsfromtheextensiontotheintensivetype,theenterpriseneedsthroughthemoreperfectchannelgaincompetitiveadvantage.OurcountryElectricalappliancesEnterprisefacesnowthemostmajorproblemisretailschannel'sconstructionandtheinnovation.Thisarticlethroughtotheelectricalappliancesprofessionchannelpatternandmanagementgames'exploration,obtainstheelectricalappliancesenterprise'schoiceandtheinnovationisbetweenthespecificmarketenvironmentandthemiddlemantheintercoordinationresult.Thisarticlethoughtthatenterprisewhenispuzzledfacedwiththechannelchoice,maythroughtothemarket,intheProductionenterprise,themiddlemanthreeaspectsthemulti-factorscarryontheanalysis,thusobtainssuitsownchannelpattern.希望对你有帮助.