1.Discusstheadvantagesanddisadvantagesofadvertising.
1.Discusstheadvantagesanddisadvantagesofadvertising.
1.Discusstheadvantagesanddisadvantagesofadvertising.
1.Discusstheadvantagesanddisadvantagesofadvertising.
Advertisingisanon-personalformofcommunicationintendedtopersuadeanaudience(viewers,readersorlisteners)topurchaseortakesomeactionuponproducts,ideals,orservices.Itincludesthenameofaproductorserviceandhowthatproductorservicecouldbenefittheconsumer,topersuadeatargetmarkettopurchaseortoconsumethatparticularbrand.Thesebrandsareusuallypaidfororidentifiedthroughsponsorsandviewedviavariousmedia.Advertisingcanalsoservetocommunicateanideatoamassamountofpeopleinanattempttoconvincethemtotakeacertainaction,suchasencouraging'environmentallyfriendly'behaviors,andevenunhealthybehaviorsthroughfoodconsumption,videogameandtelevisionviewingpromotion,anda"lazyman"routinethroughalossofexercise.Modernadvertisingdevelopedwiththeriseofmassproductioninthelate19thandearly20thcenturies.Massmediacanbedefinedasanymediameanttoreachamassamountofpeople.Severaltypesofmassmediaaretelevision,internet,radio,newsprograms,andpublishedpicturesandarticles.[1]
Commercialadvertisersoftenseektogenerateincreasedconsumptionoftheirproductsorservicesthroughbranding,whichinvolvestherepetitionofanimageorproductnameinanefforttoassociaterelatedqualitieswiththebrandinthemindsofconsumers.Differenttypesofmediacanbeusedtodeliverthesemessages,includingtraditionalmediasuchasnewspapers,magazines,television,radio,outdoorordirectmail;ornewmediasuchaswebsitesandtextmessages.Advertisingmaybeplacedbyanadvertisingagencyonbehalfofacompanyorotherorganization.
Non-commercialadvertisersthatspendmoneytoadvertiseitemsotherthanaconsumerproductorserviceincludepoliticalparties,interestgroups,religiousorganizationsandgovernmentalagencies.Nonprofitorganizationsmayrelyonfreemodesofpersuasion,suchasapublicserviceannouncement.
In2007,spendingonadvertisingwasestimatedatmorethan$150billionintheUnitedStates[2]and$385billionworldwide.