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  1.Discusstheadvantagesanddisadvantagesofadvertising.

  1.Discusstheadvantagesanddisadvantagesofadvertising.

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2020-06-01 00:36
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  Advertisingisanon-personalformofcommunicationintendedtopersuadeanaudience(viewers,readersorlisteners)topurchaseortakesomeactionuponproducts,ideals,orservices.Itincludesthenameofaproductorserviceandhowthatproductorservicecouldbenefittheconsumer,topersuadeatargetmarkettopurchaseortoconsumethatparticularbrand.Thesebrandsareusuallypaidfororidentifiedthroughsponsorsandviewedviavariousmedia.Advertisingcanalsoservetocommunicateanideatoamassamountofpeopleinanattempttoconvincethemtotakeacertainaction,suchasencouraging'environmentallyfriendly'behaviors,andevenunhealthybehaviorsthroughfoodconsumption,videogameandtelevisionviewingpromotion,anda"lazyman"routinethroughalossofexercise.Modernadvertisingdevelopedwiththeriseofmassproductioninthelate19thandearly20thcenturies.Massmediacanbedefinedasanymediameanttoreachamassamountofpeople.Severaltypesofmassmediaaretelevision,internet,radio,newsprograms,andpublishedpicturesandarticles.[1]

  Commercialadvertisersoftenseektogenerateincreasedconsumptionoftheirproductsorservicesthroughbranding,whichinvolvestherepetitionofanimageorproductnameinanefforttoassociaterelatedqualitieswiththebrandinthemindsofconsumers.Differenttypesofmediacanbeusedtodeliverthesemessages,includingtraditionalmediasuchasnewspapers,magazines,television,radio,outdoorordirectmail;ornewmediasuchaswebsitesandtextmessages.Advertisingmaybeplacedbyanadvertisingagencyonbehalfofacompanyorotherorganization.

  Non-commercialadvertisersthatspendmoneytoadvertiseitemsotherthanaconsumerproductorserviceincludepoliticalparties,interestgroups,religiousorganizationsandgovernmentalagencies.Nonprofitorganizationsmayrelyonfreemodesofpersuasion,suchasapublicserviceannouncement.

  In2007,spendingonadvertisingwasestimatedatmorethan$150billionintheUnitedStates[2]and$385billionworldwide.

2020-06-01 00:40:39

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