BUSINESSLAW案例怎么分析TheLeedsUniversityBusinessSchoolcafeisseekingtoimprovethequalityofitscoffeeandtoensurethattheproductsitsellsareethicallyproduced.Themanagerseesanadvertisementforanewhighqualitybrando
BUSINESSLAW案例怎么分析
TheLeedsUniversityBusinessSchoolcafeisseekingtoimprovethequalityofitscoffeeandtoensurethattheproductsitsellsareethicallyproduced.
ThemanagerseesanadvertisementforanewhighqualitybrandofcoffeecalledpremiumCoffee.Withintheadvertisementthemanufacturerofthecoffeedescribesitas"ThebestavailableintheUnitedKingdom".Theadvertisementisaimedatcafeownersandincludesthefollowingstatement"iflessthanonehundredpercentofyourcustomersaresatisfiedwithourcoffeewewillgiveyoudoublethepriceofthebeans".LaterthemanagerofLUBScafeseesthebrandfeaturedinthecatalogueofherusualwholesaler"RefreshmentsuppliesLtd".ThecataloguestatesthatthebrandhasrecentlyarrivedintheUKandappearstobeverypopularamongstconsumers.Themanagerspeakstothewholesaleronthetelephone.Sheaskswhetherthecoffeeisgoodqualityandwhetheritiscertifiedas"fairtrade",thewholesalerassuresherthatitis.Sheordersthreemonth'ssupplyofcoffeeoverthephone.
SoonafterwardsProfessorSmithbuysacupofcoffeemadewithPremiumcoffeefromLUBScafe,hereturnsitsayingthatitistheworsttastingcoffeehehaseverhad.Themanagerhasalsonoticedthatnoneofthecoffee'spackagingdisplaysthe'fairtrade'certificationlogo.
AdvisethemanagerofLUBScafe.
Shouldbeamaximumof1000wordsinlength
刚学法律一窍不通.