BUSINESSLAW案例怎么分析TheLeedsUnive-查字典问答网
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  BUSINESSLAW案例怎么分析TheLeedsUniversityBusinessSchoolcafeisseekingtoimprovethequalityofitscoffeeandtoensurethattheproductsitsellsareethicallyproduced.Themanagerseesanadvertisementforanewhighqualitybrando

  BUSINESSLAW案例怎么分析

  TheLeedsUniversityBusinessSchoolcafeisseekingtoimprovethequalityofitscoffeeandtoensurethattheproductsitsellsareethicallyproduced.

  ThemanagerseesanadvertisementforanewhighqualitybrandofcoffeecalledpremiumCoffee.Withintheadvertisementthemanufacturerofthecoffeedescribesitas"ThebestavailableintheUnitedKingdom".Theadvertisementisaimedatcafeownersandincludesthefollowingstatement"iflessthanonehundredpercentofyourcustomersaresatisfiedwithourcoffeewewillgiveyoudoublethepriceofthebeans".LaterthemanagerofLUBScafeseesthebrandfeaturedinthecatalogueofherusualwholesaler"RefreshmentsuppliesLtd".ThecataloguestatesthatthebrandhasrecentlyarrivedintheUKandappearstobeverypopularamongstconsumers.Themanagerspeakstothewholesaleronthetelephone.Sheaskswhetherthecoffeeisgoodqualityandwhetheritiscertifiedas"fairtrade",thewholesalerassuresherthatitis.Sheordersthreemonth'ssupplyofcoffeeoverthephone.

  SoonafterwardsProfessorSmithbuysacupofcoffeemadewithPremiumcoffeefromLUBScafe,hereturnsitsayingthatitistheworsttastingcoffeehehaseverhad.Themanagerhasalsonoticedthatnoneofthecoffee'spackagingdisplaysthe'fairtrade'certificationlogo.

  AdvisethemanagerofLUBScafe.

  Shouldbeamaximumof1000wordsinlength

  刚学法律一窍不通.

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2020-06-03 14:40
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  英国利兹大学商学院网吧寻求改善其咖啡质量,以确保它销售的产品产生的伦理.经理看到了一个新的所谓优质咖啡的高品质咖啡品牌的广告.咖啡制造商在广告描述为“在英国最好的”.该广告是针对网吧业主,并包括以下声明:...

2020-06-03 14:44:39

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