Passage12Packagingisanimportantformofadvertising.Apackagecansometimesmotivatesomeonetobuyaproduct.Forexample,asmallchildmightaskforabreakfastfoodthatcomesinaboxwithapictureofaTVcharacter.Thechildismoreinterest
Passage12
Packagingisanimportantformofadvertising.Apackagecansometimesmotivatesomeonetobuyaproduct.Forexample,asmallchildmightaskforabreakfastfoodthatcomesinaboxwithapictureofaTVcharacter.Thechildismoreinterestedinthepicturethaninbreakfastfood.Picturesforchildrentocolororcutout,gamesprintedonapackage,orsmallgiftsinsideaboxalsomotivatemanychildrentobuyproducts—ortoasktheirparentsforthem.
Somepackagessuggestthatabuyerwillgetsomethingfornothing.Foodproductssoldinreusablecontainersareexamplesofthis.Althoughasimilarproductinaplaincontainermightcostless,peopleoftenprefertobuytheproductinareusableglassordish,becausetheybelievethecontainerisfree.However,thecostofthecontainerisaddedtothecostoftheproduct.
Thesizeofapackagealsomotivatesabuyer.Maybethepackagehas"EconomySize"or"FamilySize"printedonit.Thissuggeststhatthelargesizehasthemostproductsfortheleastmoney.Butthatisnotalwaystrue.Tofindout,abuyerhastoknowhowtheproductissoldandthepriceofthebasicunit.
Theinformationonthepackageshouldprovidesomeanswers.Buttheimportantthingforanybuyertorememberisthatapackageisoftenanadvertisement.Thewordsandpicturesdonottellthewholestory.Onlytheproductinsidecandothat.
1.Theunderlinedword"motivate"inthepassagemostprobablymeans_________.
A.makeonedeepinthought?B.supplyathoughtorfeelingthatmakesoneact
C.provideastorythatmakesonemovedD.makeonebelievewhathedoesisjust?
2."Abuyerwillgetsomethingfornothing"mostprobablymeansthat________.
A.abuyerwillgetsomethingusefulfreeofcharge?
B.abuyerwillgetwhathepaysfor
C.abuyerwillgainmorethanheloses?D.abuyerwillnotgetwhathewants
3.Peoplearelikelytobuytheproductsoldinaglassordishbecause_______.
A.theybelievethecostofthecontainerisincludedinthecostoftheproduct
B.thecontaineristooattractive?
C.theythinktheycangetthecontainerforfree?D.theyhavenootherchoice?
4.WhichofthefollowingstatementsisNOTmentionedinthepassage?