Opentoday’snewspaper.Whatdoyousee?Ads!Lookthroughamagazine.Moreads!TurnontheTV.Stillmoreads!Everywhereyoulook,someonehassomethingtosell.Herearesomewaysadsgetustobuy.Someadsusefamouspeople.Starsarepaidtosellapro
Opentoday’snewspaper.Whatdoyousee?Ads!Lookthroughamagazine.Moreads!TurnontheTV.Stillmoreads!Everywhereyoulook,someonehassomethingtosell.
Herearesomewaysadsgetustobuy.
Someadsusefamouspeople.Starsarepaidtosellaproduct.Thinkaboutit.Dotheyreallyknowaboutmedicine?Dotheyknowaboutsoftdrink?Thesepeoplemaybefamous.Buttheymaynotknowaboutwhattheyareselling.
Someadsmakeyouthinkyou’regettingthewordsofanexpert.AmaninawhitecoatcomesonTV.Helooksnice.“IuseWhite&Black,”hesays.Thismanlookslikeadoctor.Butheisanactor.Hehasbeenpaidtosellthisproduct.
Doessoaphaveanythingtodowithaprettychild?Notmuch.Butadsmayshowtheirproductswithsomethingnice,suchasthesun,theflowersandsoon.Suchanadisaboutfeelingsratherthanfacts.
Adsarefullofstrongwords.Wordslike“new”and“improved”havepower.Theycanhelptosellaproduct.Thesoapmaybecalled“SpringRain”.Acarmaybecalled“Tiger”.Strongwordsworkonourfeelings.
Someadsmakepromises.Butcantheykeepthem?No.
Someadsuseourfearofbeingtoolate.“Buynow!”theysay,“Sellingendssoon.”Checktoseeifthisistrue.Don’thurry.Taketimetothink.
Alladshopewewillbuysomething,dosomething,orthinkinacertainway.Knowwhatadsaredoing.Askyourselfquestions.Don’tlettheirwordsandpicturesfoolyou.
()51.Weseeads.
A.onTVB.inmagazines
C.innewapapersD.Alloftheabove
()52.Somestarsappearintheadsbecause.
A.theyknoweveryproductwellB.theyarefamous
C.theyareallexpertsD.theyalllikewhitecoats
()53.Accordingtothepassage,weknowthat“SpringRain”isthenameof.
A.akindofsoapB.akindofcar
C.akindofmedicineD.akindofflower
()54.Thewriterthinkthewordsandpicturesintheads.
A.tellusastoryB.alwaysmakeusstrong
C.sometimesfoolusD.keeppromises
()55.Whatcanwelearnfromthepassage?
A.Weshouldalwaysbelievetheads.
B.Weshouldnotalwaysbelievetheads.
C.Weshouldthinkabouttheadsafterwebuysomething.
D.Wecanbelieveallthestars.